I was thinking of changing blogging platforms about a week ago. This presentation, by Matt Cutts, is utterly persuasive - especially if you are unsure as to which blogging platform to use. Also, he is the head of Google's Webspam, which adds to his ginormous credibility.
Here is the presentation. If you keep or maintain a blog, for business, for your product or your band, it will help you.
My reasoning for not switching over from typepad to wordpress was primarily based on the lifting that needs to be done with typepad in order to be discoverable by the search engines (which is not my blogging goal, btw).
For me, the knowledge and the understanding of what search engines look for is what typepad assures me by using their platform. Typepad forces me to understand, whereas wordpress makes it easy. There is nothing wrong with the ease of wordpress. In fact, this is what most bloggers prefer. But since I am a complete lunatic about desktop publishing and the web, I want to understand these functions without the help of all the plug-ins which wordpress provides.
This is my protest of The Rock Band video game - especially one with The Beatles music. If the assumption is that the video game will teach one to play guitar, (which I can't imagine is the case) then will the master of The Beatles Rock Band have the proficiency to 'win' the game when the song is to be played without the its graphical challenge? I don't think so. Though I am glad that kids might again embrace Beatle music.
The point: I am and have been forced to understand relevance, key words, tagging, headlines, trackbacks, pings, and the like, because I haven't had the assistance of wordpress. This is not a knock on typepad or wordpress. They are both amazing, but I'm sticking with typepad for now, only because it challenges me the same way that the piano solo does in Lennon's In My Life, even if it was recorded in half-tempo and then added to the recording at twice the speed. I figure if I can learn it like the record, I can get pretty good at Rock Band Beatles when it comes out.
P.S. If you really want to understand tagging, keywords, and the like, build a Squidoo lens, and then check your lens health. This is the easiest way to understand the fundamentals of SEO, because your lens won't be featured until you've utilized the appropriate tags.
{Wordpress and TypePad each offer a blogger distinct advantages. The above is why this particular blog I author is hosted by TypePad. I also use Wordpress for blogging}
{I'ts also worth noting that I use Wordpress.org professionally using the Thesis Theme, which, incidentally is the same 'theme' that Matt Cutts refers to when he is talking about switching 'themes' in his video}


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